Colors in this palette are recommendations for use in San Francisco State University publications, promotional materials and web pages. Consistent use of these colors will contribute to a cohesive and unified look. The chart lists the Pantone ink with the equivalent 4-color and electronic conversions.
The primary color palette is extended by using the secondary color palette. These were designed to allow individual departments to choose a variety of colors while maintaining a uniform palette across the SF State campus. The primary colors should be used whenever possible and should always be the dominant scheme to the secondary palette.
Primary Palette
Pantone 2755C
C97 M100 Y0 K30
HTML #231161
R35 G17 B97
Pantone 2755C 85% TINT
C82 M85 Y0 K26
HTML #463077
R70 G48 B119
Pantone 117C
C6 M27 Y100 K12
HTML #C99700
R201 G151 B0
Pantone 117C 60% TINT
C4 M16 Y60 K7
HTML #E9D597
R232 G191 B106
Secondary Palette
Pantone 647
C100 M56 Y0 K23
HTML #26547C
Pantone 5757
C27 M0 Y95 K55
HTML #6B702B
Pantone 5545
C62 M19 Y45 K50
HTML #38635A
Pantone 174
C0 M70 Y100 K36
HTML #933311
Pantone 4485
C0 M26 Y100 K77
HTML #604C11
Pantone Cool Gray 11
C44 M34 Y22 K77
HTML #53565a