Branded Merchandise

The use of the University name on items other than printed documents — including the SFSU acronym, logo, seal or mascot — requires licensing approval. All vendors producing such materials must register with Learfield Licensing Partners, the University’s official licensing system, which handles approvals of all uses of the University name and logo. The Learfield Licensing Partners system enables efficient processing of these licensing requests while ensuring that the University maintains consistent branding throughout its many departments and programs.

To enroll, contact Allison Mintz, Manager – Partnership Services CLC/Learfield, at (909) 520-2355 or

Many vendors are already enrolled in SF State’s licensing program. To view a list of high-quality vendors and products, visit: Please contact Barbara Stein at

black t-shirt with SF State text and gator
Purple thermos with SF State text and gator
Cap with San Francisco State Gators text and gator head