Colors in this palette are recommendations for use in San Francisco State University publications, promotional materials and web pages. Consistent use of these colors will contribute to a cohesive and unified look. The chart lists the Pantone ink with the equivalent 4-color and electronic conversions.
The primary color palette is extended by using the secondary color palette. These were designed to allow individual departments to choose a variety of colors while maintaining a uniform palette across the SF State campus. The primary colors should be used whenever possible and should always be the dominant scheme to the secondary palette.
Primary Color Palette
![color swatch](/sites/default/files/images/swatch-1.jpg)
Pantone 2755C
Print: C97 M100 Y0 K30
HTML: #231161
![Color swatch](/sites/default/files/images/swatch-9.jpg)
Pantone 2755C 85% TINT
Print: C82 M85 Y0 K26
HTML: #463077
![color swatch](/sites/default/files/images/swatch-2.jpg)
Pantone 117C
Print: C6 M27 Y100 K12
HTML: #C99700
![Color Swatch of Pantone 117C](/sites/default/files/images/swatch-10.jpg)
Pantone 117C 60% TINT
Print: C4 M16 Y60 K7
HTML: #E9D597
Secondary Color Palette
![color swatch](/sites/default/files/images/swatch-3.jpg)
Pantone 647
Print: C100 M56 Y0 K23
HTML: #26547C
![color swatch](/sites/default/files/images/swatch-5.jpg)
Pantone 5545
Print: C62 M19 Y45 K50
HTML: #38635A
![Color Swatch](/sites/default/files/images/swatch-7.jpg)
Pantone 4485
Print: C0 M26 Y100 K77
HTML: #604C11
![color swatch](/sites/default/files/images/swatch-4.jpg)
Pantone 5757
Print: C27 M0 Y95 K55
HTML: #6B702B
![color swatch](/sites/default/files/images/swatch-6.jpg)
Pantone 174
Print: C0 M70 Y100 K36
HTML: #933311
![Color Swatch](/sites/default/files/images/swatch-8.jpg)
Pantone Cool Gray 11
Print: C44 M34 Y22 K77
HTML: #53565a