The San Francisco State University Brand

Strategic Marketing and Communications is responsible for sharing information about San Francisco State with internal and external audiences with the goal of building pride and recognition for the University's many strengths and achievements. The department is SF State's liaison with the news media and uses publications, Web technologies and paid media to inform constituents about the University and its activities.

San Francisco State University Cesar Chavez building with the sun peaking through the trees

Brand Positioning

Motivated individuals pursue their ambitions with intent and curiosity at SFSU...

...to acquire knowledge and skills to deliberately shift the trajectory of their lives.

We do this through experiential learning rooted in readiness and support; within a culturally-rich community that actively embraces achievement and freedom of expression for all.

Because when purpose and preparation converge, individual and collective lives catapult to new heights.

The Four Pillars

Strategic Marketing and Communications prioritizes brand storytelling around these four pillars:

SF State Latinx Student Center Director laughing with students

Academic Excellence

SF State offers a high-quality education accessible to all providing the skills, experiences and support to achieve higher.

San Francisco State University student painting a cultural spread of food

Student Success

At SFSU, students will be prepared for a thriving career and life.

San Francisco State University student smiling in from to the Golden Gate Bridge

Location

Our location offers unmatched opportunity in a vibrant metropolitan city and region where students can explore, grow and learn on and off campus.

San Francisco State University student reaching for a test tube

Culture

Our inclusive culture is rooted in support and belonging, offering the assurance that our students matter and are valued.

How to Communicate Our Brand

San Francisco State University students listening attentively in class
  • Authentic storytelling: Share real stories of students, faculty and alumni who exemplify the brand values and have been positively impacted by their educational journey at SF State. 
  • Engaging visuals: Use vibrant and diverse imagery that showcases the inclusive and innovative campus life, academic pursuits and the beautiful location of SF State. 
  • Empowering campaigns: Develop campaigns that highlight our campus life, academic excellence, location and the services offered by SF State that enable students to reach their full potential.
  • Student-centric approach: Put the students at the center of all communications, ensuring that their experiences and aspirations are acknowledged and celebrated.
By embodying these elements and staying true to the brand essence, SF State can establish a strong and compelling brand identity that resonates with its target audience and sets it apart as a leader in higher education.
  • Community engagement: Emphasize the University's advocacy for community inclusion, equity and positive social change through various events, partnerships and initiatives.
  • Consistent messaging: Maintain a consistent brand voice and tone across all communication channels, reinforcing the brand's values and positioning.
  • Showcase innovation: Highlight the University's commitment to innovation in curriculum and teaching methods, demonstrating how SF State stays at the forefront of education. 
  • Responsive and approachable communication: Be agile in responding to inquiries and feedback, showing that SF State is always there to support and guide students on their educational journey.
advising counselor wearing a yellow sweater and purple colored shirt