A range of programs, personalities, discoveries and accomplishments contribute to making SF State great. A great place to learn and work. A great community partner. A great catalyst for making things happen.
We are a campus community known for its focus of purpose and strong voice. The resources in "Representing the University" are designed to ensure that voice is heard clearly, consistently and with vigor. Whatever role(s) you may play at SF State — student, faculty, alumni, staff, donor, athletic booster, parent or community partner — you can help promote a greater understanding of and appreciation for our exceptional campus.
Staying Informed and Involved
SF State is a large, multi-faceted university that has an impact on thousands of individuals — in our local and state communities, and in the world. Tools from Strategic Marketing and Communications can help you stay on top of major happenings and serve as an effective ambassador of the University:
Participating in Messaging
Faculty are encouraged to share their knowledge and news of scholarly accomplishments with the news media. Through the media, the University gains access to new, large and important audiences. By highlighting your achievements, we can help build support for and understanding of SF State.
The news team in Strategic Marketing and Communications advises faculty on media outreach, connects faculty to local and national media outlets that are seeking comments on specific areas of expertise, and issues official University news releases about major developments and accomplishments.
Strategic Marketing and Communications also helps spread the word about faculty in the media by posting media mentions on its website, circulating media summaries to key administrators and staff daily, posting major mentions on social media, and highlighting some media activity in CampusMemo, SF State Magazine and with the CSU Chancellor’s Office. Let the office know of your media contacts and coverage to ensure that others will hear of it as well.
Faculty are encouraged to:
University staff and administrators responsible for a new program, innovation or policy that they believe should be announced to the news media should contact Strategic Marketing and Communications. Strategic Marketing and Communications is the only office that can issue an official news release on behalf of the University.
Administrators and staff are often contacted directly by the media for comment about issues related to the University. It is important to consult with Strategic Marketing and Communications prior to any interview. The professionals in Strategic Marketing and Communications can assist by determining the reporter’s deadline, gathering information needed for a response and advising on policies, rules and regulations relevant to the response. When needed, the news staff can provide basic media training. In the event of an emergency, the office coordinates emergency communications with campus-based and external outlets.
Strategic Marketing and Communications also helps spread the word about University mentions in the media by posting media mentions on its website, circulating media summaries to key administrators and staff daily, posting major mentions on social media, and highlighting some media activity in CampusMemo, SF State Magazine and with the CSU Chancellor’s Office.
Publicizing Events on Campus
CampusMemo is published weekly during the school year by Strategic Marketing and Communications. It includes news and announcements; highlights of faculty/staff achievements, such as new publications, honors, awards and speaking engagements; event listings; memorial messages; listings of new grant/contract awards; and summaries of select faculty/staff mentions in the news media. Content is user-generated and edited for length and style.
The deadline for submissions is 5 p.m. the Tuesday preceding publication. Items may be sent via email to firstname.lastname@example.org or via the online submission form. Submit events directly to the University Calendar by 10 a.m. on the Wednesday prior to publication.
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