California Education Code section 89005.5 provides that the name "California State University" and the names of all of the CSU campuses, nicknames and abbreviations belong to the State of California. To ensure that the campus name is used appropriately and with permission, Strategic Marketing and Communications is the office designated to give permission on use of the University name, logo and seal, working where applicable with the Procurement Department and University Counsel.
While faculty and staff, by nature of their employment, may use the University name, nickname and logo following the SF State Brand, the University explicitly reserves the right to limit its name, logo and seal in all collateral, including: merchandising, print collateral, advertising and such electronic media as mobile applications and social media pages.
For questions not addressed by one of these policies, please email puboff@sfsu.edu