San Francisco State University has always been a place of bold ideas and diverse voices. Now, we have an opportunity to better articulate who we are and why that matters—ensuring that our story resonates with the audiences we serve. This effort is about how we collectively tell our story to prospective students and their families, alumni, campus partners and the broader communities with whom we engage.
To support this, we’re rolling out updated brand messaging and a visual identity designed to bring greater clarity, consistency and distinction to how we present San Francisco State University to the world. This isn’t just a refresh — it’s about aligning our collective voice so that our communications are more powerful, engaging and effective.
Join us for an in-person town hall on Wednesday, April 30, where we’ll introduce this work in depth.
Event Details
Date: April 30, 2025
Location: J. Paul Leonard Library, Room 121
Keynote: 9:30 – 11:30 a.m. (All Invitees)
Breakout Session: 12:30 – 3 p.m. (Content Creators and Visual Designers)
Coffee: 9:30 – 10 a.m.
Keynote Presentation: 10 – 11:30 a.m.
(For all invitees)
- Welcome and Introductions
- The Power of a Brand Story
- The Research and Process
- How it Comes to Life
- Q&A
Lunch Break (BYOL): 11:30 a.m. – 12:30 p.m.
Crafting the Brand Breakout Session: 12:30 – 3 p.m.
(For content creators and visual designers)
- Inspiration + Overview
- Storytelling Workshop: Our SFSU Story and How to Tell it
- Visually Crafting in the Brand: Toolkit, Templates and Best Practices