Strategic Marketing and Communications

Strategic Marketing Communications (SMC) leads the SF State brand and strategic marketing efforts aligning work with University goals to increase brand awareness. SMC leads the development and implementation of marketing communication strategies and activities that enhance the University's visibility, promote and protect its brand and reputation among external and internal constituents, and ensure strategic alignment among all external and internal communications deployed across multiple platforms and channels. Partnering with stakeholders and leaders across campus, SMC is the guiding architect of efforts to increase enrollment, raise awareness of the University, promote its reputation and inspire alumni and donors.

Brand and Project Resources


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Brand Toolkit

Our toolkit covering the logo, typography and colors offers guidance for designing and developing content.


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SMC procedures cover editorial style, social media best practices and other communications topics.


San Francisco State University, student working on their laptop


SMC offers templates, guidance on representing the University and talking to the media and much more.


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