It is important for brands success that all of the SF State marks are used correctly including the positioning and size of all elements. The following are few examples of misused and unacceptable modifications of the marks, it is not exhaustive. If you have any questions regarding what can be done within the parameters of the visual identity system, please contact Strategic Marketing and Communications.
Logomark and Sub-Brand Don’ts
Do not change the colors
![faded sfsu logo](/sites/default/files/images/donot-marks-.jpg)
Do not add a drop shadow or other effects
![sfsu logo with drop shadow](/sites/default/files/images/donot-marks-2.jpg)
Do not crop
![sfsu logo with seal portion cut out](/sites/default/files/images/donot-marks-3.jpg)
Do not tilt
![sfsu logo tilted](/sites/default/files/images/donot-marks-4.jpg)
Do not stretch or distort
![streched sfsu logo](/sites/default/files/images/donot-marks-5.jpg)
Do not place on a background of similar color/hue adding an outline for contrast
![sfsu logo with blue background and white outline](/sites/default/files/images/donot-marks-6.jpg)
Do not separate and the graphic or wordmark as use as a freestanding graphic
![isolated seal portion of sfsu logo](/sites/default/files/images/donot-marks-7.jpg)
Do not add or other text or graphic elements to the logo
![sfsu logo with added white underline](/sites/default/files/images/donot-marks-8.jpg)
Gator Spirit Mark Don’ts
Do not change the colors
![Spirit mark with colors changed](/sites/default/files/images/donot-spiritmark-.jpg)
Do not tilt
![Spirit Mark tilted](/sites/default/files/images/donot-spiritmark-2.jpg)
Do not stretch or distort
![Spirit Mark distorted](/sites/default/files/images/donot-spiritmark-3.jpg)
Do not crop
![Spirit mark cropped](/sites/default/files/images/donot-spiritmark-4.jpg)
Do not superimpose with any graphic or text
![Spirit Mark with 'San Francisco State' text over it](/sites/default/files/images/donot-spiritmark-5.jpg)
Do not use additional text or attempt to create a logomark
![Spirit mark with 'Office of University Activities' text under it](/sites/default/files/images/donot-spiritmark-6.jpg)
Do not add a drop shadow or other effects
![Spirit Mark with drop shadow](/sites/default/files/images/donot-spiritmark-7.jpg)
Do not use as a watermark or under 100% opacity
![Transparent Spirit Mark](/sites/default/files/images/donot-spiritmark-8.jpg)