Using the Marks

It is important for brands success that all of the SF State marks are used correctly including the positioning and size of all elements. The following are few examples of misused and unacceptable modifications of the marks, it is not exhaustive. If you have any questions regarding what can be done within the parameters of the visual identity system, please contact Strategic Marketing and Communications.

Logomark and Sub-Brand Don’ts

Do not change the colors

faded sfsu logo

Do not add a drop shadow or other effects

sfsu logo with drop shadow

Do not crop

sfsu logo with seal portion cut out

Do not tilt

sfsu logo tilted

Do not stretch or distort

streched sfsu logo

Do not outline or place on a background of similar color or hue

sfsu logo with blue background and white outline

Do not separate the graphic from the wordmark and use as a freestanding graphic

isolated seal portion of sfsu logo

Do not add or other text or graphic elements to the logo

sfsu logo with added white underline

Gator Spirit Mark Don’ts

Do not change the colors

Spirit mark with colors changed

Do not tilt

Spirit Mark tilted

Do not stretch or distort

Spirit Mark distorted

Do not crop

Spirit mark cropped

Do not superimpose with any graphic or text 

Spirit Mark with 'San Francisco State' text over it

Do not use additional text or attempt to create a logomark 

Spirit mark with 'Office of University Activities' text under it

Do not add a drop shadow or other effects

Spirit Mark with drop shadow

Do not use as a watermark or under 100% opacity

Transparent Spirit Mark